Product
Smartling Fall 2024 Release
Our latest upgrades introduce powerful new AI features that allow you to translate in new ways, an enterprise-grade Language Quality Assessment Suite, and a connectivity module for Business Intelligence tools.
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11 of the best game localization services for 2025
Successful video game localization makes every player feel at home. Here are some of the best game localization services to help you stick the landing.
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Learn how to expand your business with a global strategy
A global strategy is crucial for international growth—discover how to build one. Get insights from top companies and grow your business with this guide.
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13 top translation companies: How to choose the right one for your business
Unlock global markets with our guide to top translation companies. Learn how to choose the perfect partner to set yourself up for international success.
Product
Create multilingual sites: The ultimate guide to WordPress translation plug-ins
Discover the best WordPress translation plug-ins for multilingual sites. Our comprehensive guide covers top features and tips for seamless localization.
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The blueprint for a successful localization strategy
Discover the essential elements and best practices for crafting a successful localization strategy that drives global growth and enhances customer experience.
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Language service provider 101: How to choose the right one
Learn what language service providers can do for your business and how to choose the right one for your global expansion needs.
Today at Smartling
Event Recap: Looking back on the largest GALA event in history
Smartling team members attended, and spoke at, this year’s GALA event. Here are some of our takeaways and a recap of our speaking engagements at the event.
About Localization
What is Localization Software? / Localization Software 101
Localization software helps you reach more markets faster and with greater accuracy. Find out how to communicate with your target audience like a native.
About Localization
5 Machine Translation Software and When to Use Them
Machine translation software has time, quality, and cost-saving benefits. This comparison of machine translation tools will help you find the best one for you.
About Localization
7 business localization practices for strategic growth
Business localization can expand your market reach and increase sales. But first, learn how to create a local version of your website—the kind that hits the mark.
Product
How to Build a Mature Localization Testing Framework
Localization testing ensures that target audiences experience your brand in the way it is intended. Use these tips and best practices for better results.
Product
Create better localization content with assisted translation
Assisted translation offers valuable visual context thanks to CAT tools. The localization advantage helps with scaling your translations. Learn how with this overview.
Product
Practical Considerations for LLMs in NLP Tasks
Explore practical insights into leveraging Large Language Models (LLMs) for Natural Language Processing (NLP) tasks. Discover the synergy between LLMs and specialized NLP frameworks, plus how to optimize translation processes for efficiency and accuracy.
About Localization
Translation’s Role in Global Business Expansion
Translation is the first critical step in creating a native brand experience. In this comprehensive guide, we’re going to help you get translation right.
Today at Smartling
What is translation as a service?
Explore all things translation as a service (TaaS), from how it's beneficial as part of a localization strategy to how to engage with a service provider.
About Localization
7 best practices for hiring a legal translation firm
Legal translation has a higher need for accuracy than any other type of translation. Learn to select and hire the right firm with this in-depth guide.
About Localization
What are the best options for accurate translation in Excel?
Financial documents like spreadsheets require specific attention to text translation and formulas. Learn the best options for accurate translation in Excel.
About Localization
Reliable legal translation services: What are your options?
In the market for legal translation services? Get an overview of 5 go-to service providers, as well as tips on how to pick the best one for your needs.
About Localization
How global standardization boosts international business
International companies use global standardization to bring their products and processes into alignment. Learn the benefits in this informative article.
About Localization
7 questions for vetting legal document translation providers
If you’re not equipped to handle legal document translation in-house, here are 7 questions you can and should ask to vet potential legal translation partners.
About Localization
5 market expansion strategies to increase your revenue
Looking to drive more revenue for your business through market expansion? Here are 5 market expansion strategies you can try, plus tips for measuring success.
About Localization
7 Key Tips for Better Financial Translation
In the market for financial translation services? Get an overview of 5 of the top providers, as well as tips on how to identify a reliable translation company.
About Localization
The Best Translation Software: Why Use Smartling in 2024?
Pros and cons of 6 of the best translation software of 2024.
About Localization
The right way to do website localization: A complete guide
Website localization is vital if you have or want to build an international customer base. Here’s everything you need to know to make a success of the process.
About Localization
3 steps to a more effective content localization strategy
How strong is your content localization strategy? Find out the three things your strategy should be accomplishing and the right way to develop your strategy.
About Localization
AI localization vs. traditional localization
AI localization has been a game-changer for brands around the world. Here’s what you need to know about it, including the top advantages of leveraging AI using LANGUAGEAI™ products from Smartling®.
About Localization
11 Best Translation Management Software for 2023
Trying to find the best translation management software for your company? Here are some tips for narrowing your options, and a comparison of 11 top solutions.
About Localization
Top 5 Insights About LanguageAI™ and Its Impact on Localization
Smartling’s Global Ready Conference annually brings together some of the best minds in the business. Check out these top 5 tips from our 2023 conference for actions you can take now to improve your localization strategy for the year ahead.
Today at Smartling
5 Reasons to Attend Global Ready Conference
Gain practical insights, actionable strategies, and connect with like-minded professionals to help expand your knowledge of localization & global growth.
Today at Smartling
Smartling honored as Stevie® Award winner in 2023 American Business Awards®
Smartling’s LanguageAI wins Stevie® Award as the top artificial intelligence and machine learning solution.
Product
Transcreation Defined: 6 Ways It Differs From Translation
What do you really need: translation or transcreation? Learn what transcreation is, how it works, and how it differs from translation to help you pick wisely.
About Localization
4 Easy Steps to Localize Your Android App
Not sure how to localize your Android app? Learn how to do it, its benefits, and best practices to make the process efficient.
About Localization
Content Localization: When, Why, and How You Should Do It
Content localization is key to expanding into new markets successfully. Learn what content localization is, as well as when and how you should do it.
About Localization
7 Impressive Localized Marketing Campaigns to Inspire Yours
Get inspiration from real-world localized marketing campaign examples. Plus, learn the benefits of localizing your own campaigns, along with tips on how to do it.
About Localization
7 Best Translation Tools Global Translation Experts Leverage
Good translation tools are invaluable, especially on large or complex projects, which are time-consuming and costly. Compare and contrast the top tools in the piece below!
About Localization
Product Localization: How To Develop A Localization Strategy For Global Markets
Product localization can help you increase your user base and revenue over time. This is an in-depth article on how to achieve this successfully.
About Localization
The right way to do website localization: A complete guide
Website localization is vital if you have or want to build an international customer base. Here’s everything you need to know to make a success of the process.
Product
8 CAT Tools That Every Translator Should Be Using Regularly
CAT tools speed up translation workflows and help with quality assurance. Check out the pros, cons, and pricing of 8 great CAT tools to find the one for you.
About Localization
App Localization 101: What It Is, Why It's Important & Best Practices
App localization is important as it helps you increase your app’s reach globally. Learn what it is, why it’s important, and best practices to help you succeed.
About Localization
Content Translation 101: Everything You Need to Know
Content translation is a must for reaching your global audience. Learn why and get expert tips on how to do it (despite common translation challenges).
Today at Smartling
Quantifying the Quality of Translation Memories
Smartling was voted the winner of the World-Readiness Competition at TAUS: Massively Multilingual Conference. Here is how Smartling paves the way to quantify the quality of translation memory.
About Localization
3 Latest Trends in Game Localization
Deliver a next-generation gaming experience to your global gamers with the latest trends in gaming localization.
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How Email Localization Drives ROI
Address common email localization challenges so you can build effective email campaigns for your global customers that drive ROI for your business.
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8 Expert Tips for Effective Social Media Localization
Social media localization can open your business to a new market if done right. Here are 8 expert tips on how to do social media localization right.
About Localization
Global Ready Conference 2022 Customer Awards
At Global Ready Conference 2022, we announced five winners of the Smartling Customer Awards to recognize and celebrate their outstanding accompaniments and partnership over the past year.
About Localization
5 Reasons to Attend Global Ready Conference 2022
Here are five reasons why you don’t want to miss Global Ready Conference this year.
Learning Center
Meet Our Keynote: Elif Shafak
Meet Elif Shafak – an award-winning British-Turkish novelist and keynote speaker for this year's Global Ready Conference.
About Localization
10 Tips for Building a Multilingual Website (+ Examples)
A multilingual website is key when going global or entering new markets. These tips will help you build an engaging website that sets you up for success.
About Localization
How Pinterest Centralized Content Management and Localization
Learn how Pinterest centralized their work for content management, translation, and localization to launch their biggest business-user campaign of the year using Smartling-Contentful connector.
About Localization
Reaching a Global Audience With QR Codes
Did you know QR codes represent an opportunity to help your global customers engage with your brand? Here is how you can reach global audiences with multi-URL QR codes.
About Localization
SEO and Localization: A Few Best Practices
If you’re translating your website or other digital content, you need to consider SEO localization strategy. Simply translating your source SEO content won't cut it.
About Localization
From the Ground Up: Building a Localization Team
Building a team takes more than just hiring people – it also requires the foundation of a strong and unique culture of a team. Localization Career Coach, Hristina Racheva, joins us to uncover what it takes to build a localization team.
About Localization
The World’s Languages: Engage Your Customers With Localization
Of over 7,000 known languages in the world today, 23 languages make up the native tongue of over 4 billion people. Here is what that means to businesses and ways you can engage customers with localization.
About Localization
Commerce Leaders Must Pivot from Global to Multi-Local Experiences
Contentstack, Constructor, and Smartling discuss why moving from global to multi-local experiences is both urgent and critical and how you can empower local execution.
About Localization
Translation vs. Interpretation vs. Subtitling: What’s the Difference?
It's crucial to understand the differences between translation, interpretation, transcreation, and subtitling, and how they fit into a business’s overall localization strategy.
About Localization
Developing and Deploying a Multilingual COVID-19 Glossary
The COVID-19 vaccination glossary was translated into 31 languages to help make the COVID-19 vaccine more accessible and provide an easy-to-understand resource for non-English speakers in Australia.
About Localization
Session Summary: Is There a Gold Standard for Translation Technology Stack?
Here is a recap of a panel discussion from LocWorldWide45. Three localization experts shared ways to take a customized approach to developing a new translation program and making the existing systems more efficient.
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4 English-to-Arabic Translation Challenges and How to Solve Them
One of the oldest languages in the world, Arabic is an official language of more than 25 countries. Here’s what you need to know about translating English to Arabic.
About Localization
The 4 Most Common International Business Strategies (+ Pros and Cons)
There’s no “right” way to expand your business internationally. We’re walking through the four most common international business strategies companies use, plus famous examples from companies like McDonald’s, Coca-Cola, Apple, Johnson & Johnson, and more.
About Localization
The Global Marketer's Expectation of Localization Teams
Here is an answer to how global marketers and localization teams can work collaboratively to build a stronger, more productive, global future together.
About Localization
Now You’re Speakin’ My Language
If you want to access 95% of the world’s online GDP, you need to be translating content into 40 languages. So to harness the power of personalization, you first must start with speaking your customers’ native language.
About Localization
The Buy-In: Working Cross-Functionally as a Loc Manager
This workshop looks at ways to strategically get your entire organization on board for your localization initiatives. We’ll talk about how to have an impact in a fun and engaging way.
About Localization
5 Things to Know When Localizing a Drupal Website in 2022
This session at DrupalCon Europe 2021 covers the top 5 things to know when you're localizing a Drupal website in 2022 and how you can start implementing them today.
About Localization
Expert Insights for Building an Effective Martech Stack
Discover the key elements for building your ideal martech stack as well as what to look for when choosing technologies.
Today at Smartling
Coffee Orders: What Our Teams are Ordering ☕️
If you are a coffee fan – or even if you’re not – take a look at what a few of Smartling’s employees from around the world say about the different ways to enjoy coffee!
About Localization
The Thermometer Model and What It Means for Localization
Smartling’s Director of Customer Success introduces the “Thermometer Model” framework coined by business professor Scott Galloway and discusses how it is relevant to brands’ localization efforts.
About Localization
Why Does the G2 Score Matter?
G2 is an invaluable way to listen to customer voices through reviews, so we can help our customers achieve their translation and localization goals faster. Our top G2 ranking for 12 consecutive quarters proves that!
Today at Smartling
International Translation Day 2021: Translator Q&A
September 30th is International Translation Day, an opportunity to pay tribute to the work of language professionals in bringing the world together through words.
About Localization
What Is a Multi-Domestic Strategy? + 5 Examples
Entering new international markets can be challenging. With a local-first multi-domestic strategy, companies like Johnson and Johnson, Nestle, and Frito-Lay focus on creating smaller, country-specific brands to drive revenue.
About Localization
3 Skills to Create an Inclusive Team that Unleashes Creativity and Innovation
Minette Norman, former VP of Engineering Practice at Autodesk, explores how she ended up building and leading a localization team of 100 and other transformative leadership lessons that diminish silos and unlock creativity.
About Localization
Move On Up: Furthering Your Localization Career
If you are looking to have a bigger impact in your organization, get a promotion, or apply for that dream job that will take your career to the next level, this workshop is for you.
About Localization
Our Team’s Favorite Translation Blogs and Publications [2021]
Want to learn more about translation, localization, and more? At Smartling, we’re a curious bunch — here’s where our team stays up-to-date on the latest industry news.
About Localization
What You Need to Know About Globalization and Localization
To be successful when expanding your business to new markets, you need both localization and globalization. Here’s the difference between the two — and how they fit with internationalization.
About Localization
How to Create Business Value With Terminology Management [Infographic]
Terminology Management provides important direction for all content creators in your organization. Staying ahead of the game and optimizing your terminology program on a regular basis can deliver game-changing results.
About Localization
Localization Project Managers: The Glue of the Localization Process
Localization project managers hold the entire localization process together. In this post, we’ll talk about what makes them so amazing, what skills define the best localization PMs, and what a day in their life looks like.
About Localization
The Ultimate Guide to Global Expansion
The world has gone global — and there’s no going back. Is your company ready to join in? Here’s everything you need to know about global expansion.
About Localization
What is an International Strategy? + 5 Examples
Expanding a business across international borders looks different based on your goals and business model. An international strategy prioritizes centralized operations that makes companies like Moet and Chandon, Porsche, Red Bull, and Netflix so successful.
About Localization
The 411: What We Need From Our Language Services Provider
Two localization experts from FedEx and ServiceNow share their secret to localization, what lessons they learned in their journey, what to look for in a LSP, and more.
About Localization
What Is a Transnational Strategy? + 5 Examples
Transnational strategies for global expansion combine the best of global integration with local responsiveness.
About Localization
What Is a Website Translation Platform? Translation Platforms 101
What is a website translation platform? What solutions are available to help businesses translate and localize their website for different markets? These questions and more are answered here.
Learning Center
Meet Our Speakers: Minette Norman
Meet Minette Norman – a transformative leader and keynote speaker for this year's Global Ready Conference.
About Localization
Six Ways Transcreation Differs from Translation
Transcreation is about creating content that resonnates with a new audience.
Today at Smartling
Get to Know Lesley, Smartling’s New Head of EMEA
I had the chance to get to know more about Lesley as she joins the Smartling team.
About Localization
Successful Localization Starts at Content Creation
Lay the foundation of localization in the beginning stages of any new content project.
About Localization
How to Sell Translation Internally
Tips to navigate you through the “buy-in” process
Product
Quality Check Profiles: Safeguards Tailored For Your Translations
Introducing Quality Check Profiles, automated proofreading checkpoints to ensure you are producing the most accurate translations.
Today at Smartling
Smartling Announces 2020 Global Ready Events
International, quarterly conferences bring together localization experts giving them space to create an irresistible experience for their audiences.
Today at Smartling
Working Towards a Connected World: Our Q&A With Translators without Borders
We had the chance to sit down with Translators without Borders to learn more about their mission, and how we can help.
Product
Making Knowledge Universal - Launching our Salesforce Knowledge Integration
We’re excited to launch another customer support integration - this time with Salesforce Knowledge.
Today at Smartling
Hitting the Books: Smartling’s Story-based Marketing
Smartling sat down with Renegade Thinkers Unite to discuss Move the World with Words.
Product
The Issue with Issues - And How to Best Tackle Them
Best practices for managing issues in Smartling
Product
Review Mode - One Month Into Our CAT Tool Alternative
A month after our release, 90% of internal reviewers using Smartling have adopted Review Mode over the full CAT Tool.
Today at Smartling
Smartling Opens New Dublin Office
Translation technology and services provider commits to presence in Europe to support EMEA customers.
Today at Smartling
Traveling the World with Smartling: My Experience Working on Move the World with Words
Laura had the chance to help bring twelve translator's stories to life while editing Move the World with Words.
About Localization
That's a Wrap: Looking Back at Smartling's Translation Summit & Book Launch!
With our first annual Translation Summit behind us, we wanted to take a look back at the amazing reception and our industry-first book launch.
Product
Review Mode: A simplified UI for internal reviewers
We’ve just introduced Review Mode, the most uniform solution for non-localization team members to easily review translations.
Today at Smartling
Five Reasons You Should Attend The Global Ready Translation Summit
Come celebrate the translators that help fuel global commerce at our one-day conference and book launch.
About Localization
The Complete Guide to Scaling Your Business With a TMS
Planning on expanding your brand into new markets? Smartling has you covered.
Product
Product Launch: Say Hello to Smartling Draft
Smartling Draft, a new tool that unifies the entire global content creation experience, is available today.
Today at Smartling
Simple. Intuitive. Refreshing: Introducing the New Smartling Experience.
Highlights from our beta launch of the New Smartling Experience.
Today at Smartling
Say Hello To The Dogs of Smartling
Behind the great people at Smartling are their great dogs. Get to know the team and their best friends.
Today at Smartling
Defining a Culture of Growth
Insights from four colleagues who have inspired my career journey at Smartling
About Localization
Tearing Down Industry Norms with Gabi Moore
Thought leader and seasoned Account Manager, Gabi Moore, explains what to look for to help ease the process of translating your projects.
About Localization
Fireside Chat with Adrian: Move the World with Words featuring Elisabeth Brentano
By Adrian Cohn and Elisabeth Brentano
Today at Smartling
What does Shake Shack have to do with software sales?
Written by Rebecca Silverstein
About Localization
Fireside Chat with Adrian: Sales Ops with Rebecca Silverstein
By Adrian Cohn and Rebecca Silverstein
About Localization
Fireside Chat with Adrian: Secrets to Customer Success featuring Tyler Segalla
By Adrian Cohn and Tyler Segalla
About Localization
Fireside Chat with Adrian: Starting a new job and innovating in sales with Kelly Klein
By Adrian Cohn and Kelly Klein
About Localization
What Cockatoos and Localization Have in Common
by Annette Obermeier, Sr. Director Global Marketing
About Localization
What Can We Learn from Coca-Cola’s Global Marketing Success?
Coke remains an industry leader both in sales and marketing. Here is what we can learn from their global success.
About Localization
Translation Internal Review: To Do or Not to Do
By Kevin Cohn, SVP of Operations at Smartling (2014-2018)
About Localization
The Practical Benefits of Translation Job Automation
Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.
About Localization
What Does Global Internet Mean to Your Business?
The new global Internet in Africa and Asia is now going mobile, and at a rapid pace.
About Localization
Translation vs Localization: How is Translation Different From Localization?
Translation and localization can almost be seen as two sides to the same coin. Here is how the two practices differ.
About Localization
Slack is Making Big Moves in Localization
A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”
About Localization
Global Marketing vs Domestic Marketing: 3 Things to Know
Global marketing is evolution, not revolution.
About Localization
Localization: What It Really Means for Your Business
Localization drives your marketing strategy and business goals.
About Localization
A (Brief) History of Machine Translation
Learn the history of machine translation, all the way from 1949 to today!
About Localization
Translation Errors: Why They Happen and How They Can Be Avoided
To reduce the risk of your localized content going viral for all the wrong reasons, follow along as we examine the root causes and recommended remedies for poor translation quality.
About Localization
Reflecting on Adobe Summit 2018: The Partner Experience
The Smartling team recently attended the Adobe Summit in North America as a Silver Sponsor.
Today at Smartling
5 Reasons to attend the Smartling Global Ready™ Conference
5 Reasons to attend the Smartling Global Ready™ Conference
About Localization
Three Tips for Smarter Translation
When the process itself becomes more efficient, you should see improvement across all areas.
About Localization
How Translation and Transcreation Can Combine for a Better Experience
To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.
About Localization
Translation: Are You Doing it Wrong?
Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.
About Localization
8 Things to Ask When Evaluating a Translation Technology Company
The translation technology company you select will ultimately dictate the rate and extent of your success.
About Localization
Global Content and the Next Frontier for B2B Marketing
Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.
About Localization
Integrations Are Key When Selecting a Translation Management Platform
The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.
About Localization
Buy vs. Build – Why Localization Is Different
Companies tend to confront this build vs. buy dilemma in one of three ways.
About Localization
Free Up Developers to Work on Your Roadmap (And Go Global Faster)
Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.
About Localization
5 Benefits to Consider When Measuring ROI of Translation Technology
Measuring the ROI of Translation Technology enables businesses to properly leverage and maximize their resources. Here are 5 major benefits to consider when measuring the ROI of translation technology.
About Localization
Want to Reduce Review? Help Your Translators Help You
Empower translators to do their best work for the highest quality outcome, everytime.
About Localization
3 Ways Adding Languages Will Test Your Translation Strategy
Ensure your translation strategy is efficient and optimized for success by adding in new languages.
About Localization
Five Translation Keys For Businesses Built On Speed
Translation and localization doesn't have to be a slow process. Here are five translation keys for businesses that are built on speed, and require an agile process.
About Localization
Are You Leveraging All Your Website Translation Options?
With serveral different translation services to choose from, is your brand leveraging all of the resources available?
About Localization
Why Should Brands Offer Native Brand Experiences?
Native brand experiences put the focus on the consumer rather than the brand.