NEW YORK – September 10, 2015 – Smartling today announced it will host a complimentary webinar on September 22nd entitled “Global-Ready: Multilingual content strategies that improve global acquisition rates,” which will examine how brands can achieve a more dominant global position with the proper translation and localization.

The most significant population growth and increases in purchasing power are occurring in parts of the world where English is either not spoken, or is not the preferred language. This means there has never been a more critical time for brands to devise or rethink their global content strategies – the next customer could be anywhere, so brands need to be fluent in every language. Simply translating a website and other content isn’t enough – authentic localization is critical.

The webinar will feature Joe Pulizzi, Founder, Content Marketing Institute and Judd Marcello, VP, Marketing, Smartling, who will discuss how a brand’s ability to resonate in multi-lingual, multi-cultural markets boils down to applying the right strategy, the right message and the right technology.

Who: Smartling and Content Marketing Institute

What: “Global-Ready: Multilingual content strategies that improve global acquisition rates” webinar

When: Tuesday, September 22, 2015 at 2pm ET/11am PT

Where: For more information and to register for the webinar, please visit: http://bit.ly/1KaW33p

About Smartling Smartling uses technology to transform the way content is created and consumed around the world. Smartling’s Global Fluency Platform helps brands penetrate new markets, reach more customers and provide greater value. The Global Fluency Platform enables ambitious brands to achieve a more dominant global position. Smartling enables brands such as British Airways, InterContinental Hotels Group, Uber, AdRoll, Shinola, Spotify, Pinterest, Hasbro and Survey Monkey to provide truly native brand experiences. Smartling is headquartered in NYC with over 100 employees. For more information, visit smtlng.dev.