The single most important aspect of any brand is its people, no matter the service you offer. For many years, we got this completely wrong, so we introduced Move the World with Words, a brand marketing campaign that illuminates the human story behind Smartling. The conscious decision to market a B2B like a B2C enabled us to change the industry’s perspective on who we are and why we exist, and realize 218% in service-line sales.
How to Humanize Your Brand
Double-down on brand for triple-digit growth. View Smartling's session at RevGrowth Virtual Summit on-demand and learn how the conscious decision to market a B2B like a B2C enabled Smartling to realize 218% in service-line sales.