As our world becomes smaller, brands aim to create a trusting relationship with their customers - whether they're across the world or across town. With an increased digital reach, localization of content is a requirement to instill trust and confidence in your customer base. Yet may brands struggle with achieving this at scale.
The most successful brands achieve localization with a three pronged approach: a combination of a translation management platform, machine learning and professional translation and project management services.
This ebook explores five ways in which real brands are translating content as quickly as they are creating it, plus how Smartling is helping solve their challenges.